Home / Uncategorized / Waysun acquires majority stake in Boss Bunny Games to run MENAT publishing business | Pocket Gamer.biz

Waysun acquires majority stake in Boss Bunny Games to run MENAT publishing business | Pocket Gamer.biz

The US full-service entertainment and games company Waysun Inc. has acquired a majority stake in Boss Bunny Games, a mobile games company, for an undisclosed amount.

After the acquisition, Boss Bunny will serve as the publishing division of Waysun in the Middle East, North Africa and Turkey (MENAT).

The acquisition marks Waysun’s first expansion at MENAT and is part of its strategy to become a global industry leader.

In addition, Boss Bunny chairman Aziza Alhamadi will take over the management of co-founder Geraint Bungay. As a member of the Boss Bunny Board, Bungay will continue to provide support.

Boss Bunny was founded in 2020 and has a head office in Dubai and an additional office in Abu Dhabi, with further offices planned for the future. The studio currently has six games released on the App Store, Google Play, and Huawei’s App Gallery, including Camel Dash and Wall Smash.

Globalization goals

“The acquisition is a powerful boost for the gaming sector in the region as it enables us to benefit from Waysun’s advanced and integrated business systems in the MENAT region and beyond,” said Boss Bunny Co-Founder and CEO Aziza Alahmadi .

“Together we will develop new games for our customers, seize investment opportunities that give our company new values ​​and contribute to a sustainable regional economy.”

Aly Yip, CEO of Waysun added, “MENAT has become a major market in the global games industry and this investment in Boss Bunny Games is an integral part of our global expansion plans. We are happy to have found such an extraordinary partner who is fun and fun games by a diverse and talented team. We share the ambition to do long-term pioneering work in the regional gaming industry and look forward to a successful and successful partnership. “

The MENAT is a fast growing market for mobile games. Recent data from Newzoo shows that over 95 percent of all gamers in Africa use mobile devices instead of consoles or PCs.

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