Home / Uncategorized / Nike brings Nikeland to the Roblox Metaverse | Pocket Gamer.biz

Nike brings Nikeland to the Roblox Metaverse | Pocket Gamer.biz

Roblox and Nike have teamed up to bring a new sports-based experience, Nikeland, to the platform.

Nikeland will feature buildings and fields based on Nike’s headquarters, including detailed arenas with various mini-games such as Tag, “The Floor is Lava” and Dodgeball.

Players are rewarded with blue ribbons and gold medals for competing in courtyards, exploring, and finding Easter eggs.

Blue ribbons can be used to buy building materials for their yards, while gold medals unlock virtual products for their avatars.

Players can dress their Nikeland avatar in iconic Nike products such as the Air Force 1 Fontanka and the Air Max 2021 and display them in the digital showroom.

In addition, the Nikeland toolkit allows developers to create their own mini-games from interactive sports materials.

Break down barriers

A notable feature of Nikeland is its connection to the real world, as gamers can use the accelerometers in their phones to perform in-game movements through real-world movements such as long jumps or speed runs. Nike claims that this will encourage users to get more active.

Since Nikeland is free to everyone, Nike suggests that it be an experience that can overcome the problem of access, one of the “greatest barriers to sport”.

In December, Nike will host an augmented reality version of Nikeland at the House of Inovation in New York City. The event takes place in partnership with Snapchat and features mini-games and Easter eggs for players to find.

Recently, Roblox reported that revenue grew 102 percent to $ 509 million in the third quarter of 2021, with more than 11 billion hours of play during the quarter.


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