Home / Uncategorized / Matchmade starts express campaigns | Pocket Gamer.biz

Matchmade starts express campaigns | Pocket Gamer.biz

As the creator economy rewrites the rules of advertising, creator sponsorship is expected to make up a third of all digital advertising by 2029.

Still, it can be difficult to find the right partnerships, especially with limited time, staff and budget.

As industry veterans who have been running YouTuber marketing campaigns for half a decade, Matchmade has now launched a self-service version of their platform that makes YouTuber marketing accessible to businesses of all sizes.

Express campaigns allow brands from $ 500 to collaborate with multiple YouTubers and get content live on YouTube in a matter of days.

The tool eliminates hours of manual labor required to find creators and uses automated machine learning to analyze over 1.25 billion pieces of content and search 9.2 million potential matches to find relevant matches.

After brands have a budget and audience in mind, the intuitive tool guides Marketer through creating a simple briefing tailored to their campaign goals.

Campaigns can be launched for hundreds instead of tens of thousands

Jiri Kupiainen

Fair and transparent prices are calculated on the basis of market data, which means that annoying negotiations or brokerage fees are no longer necessary.

Content targeting

In addition to demographics and location, Matchmade finds target groups through interest-based content targeting. This is a departure from many of the performance marketing tools that data protection agencies are increasingly scrutinizing for their ubiquitous use of behavioral tracking.

Jiri Kupiainen, CEO of Matchmade, said, “As we see a shift towards a privacy conscious ecosystem, Express Campaigns offers an alternative that enables companies to run campaigns immediately. Campaigns can run for hundreds instead of tens of thousands, which makes marketing accessible to creative people for businesses of all sizes and budgets. “

As brands look for authentic connections with YouTubers that drive real engagement, YouTuber marketing has become more popular. Between 2019 and 2021, the market size nearly doubled – by the end of this year it is expected to reach $ 13.8 billion. “

Matchmade’s growth proves this, as the platform increased its sponsorship volume fivefold in the past year. As Express enables brands to easily tap a network of over 4.5 billion views each month, that number is only going to increase.

Visit Matchmade to find out more.


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