Home / Uncategorized / AdInMo Appoints Reece Eaton as New Ad Operations Director | Pocket Gamer.biz

AdInMo Appoints Reece Eaton as New Ad Operations Director | Pocket Gamer.biz

AdInMo has hired Reece Eaton as its new Ad Operations Director.

Eaton previously worked for Viacom for 10 years as well as positions at WideOrbit, Fresh8 and Union Media.

At AdInMo, he will work with AdInMo’s global demand partners, including InMobi, Pubmatic, and Yahoo! Adtech to monetize its global mobile game inventory.

“Reece brings a wealth of buy-side experience to the AdInMo team that will help us accelerate the onboarding of our supply and demand partners,” commented CEO Kristan Rivers.

AdInMo’s InGamePlay platform programmatically provides click-free branded ads that don’t interrupt the flow of the game.

This ensures that player immersion is not compromised and creates more authentic branded experiences for advertisers looking to reach mobile game players.

“I am excited to lead AdInMo’s ad operations to further develop our ad serving capabilities and help the in-game advertising sector establish standards and best practices by participating in industry-specific task force initiatives led by IAB and drive MRC forward, “added Eaton.

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