Take-Two CEO Strauss Zelnick believes the Grand Theft Auto franchise could last as long as James Bond did strong for over 50 years.
The manager was asked at the Jefferies Virtual Global Interactive Entertainment Conference whether Take-Two’s large franchises could live on through technological advances and industry shifts, or if they have an expiration date, so to speak.
If it’s really great, it will go on. I don’t know if you saw it, I just saw the new Bond movie, that was great. And you want every franchise to be James Bond.
There are few entertainment franchises of any kind that fall into this category, but they do exist. And I think GTA is one of them, I think Red Dead is one of them, NBA is obviously one of them because the game [of basketball] will continue to exist.
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GTA was first released on PC and PlayStation in 1997, so it’s been around for a while now. However, there is still a long way to go to keep up with other gaming franchises like Mario and Sonic the Hedgehog, let alone bring James Bond out of his pocket.
Rumors have been circulating for some time that GTA 6 is in development at Rockstar Games, but supposedly won’t see the light of day until 2025.[Source – VGC]