Home / Uncategorized / 3.5 billion Hypercasual games downloaded in Q3 2021 | Pocket Gamer.biz

3.5 billion Hypercasual games downloaded in Q3 2021 | Pocket Gamer.biz

This article is part of an on-going series of data-driven articles from PocketGamer.biz and App Annie highlighting trends in the global mobile games sector using App Annie’s Game IQ analysis.

The popularity of Hypercasual games in the global mobile market continues to grow, with the most important attributes of the genre: a single, simple mechanic, freely accessible, short gameplay sessions – all finding success with players around the world.

Developers and publishers in almost every region are finding that these easy-to-understand titles, which take the whole idea of ​​video games back to basics, can attract large audiences and create compelling experiences for gamers.

The design and development process for Hypercasual titles is very different from the more “traditional” approaches to the PC and console market, with very short design and development cycles combined with an incredibly narrow focus on tests, metrics and iterations that are necessary for the Productions of a game are required with low cost-per-install (CPI) and high lifetime value (LTV).

Companies around the world are finding that this relatively new genre, while offering completely new challenges, also opens up completely new markets and audiences.

Recent data from App Annie shows that Hypercasual games were the number one download genre in the third quarter of 2021, with over 3.5 billion downloads – worldwide.

A breakdown of the numbers shows that action, puzzle and simulation games were by far the most popular across the genre.

As noted in a previous report, Europe is a powerhouse in the hypercasual space, with publishers in Europe, the Middle East and Africa accounting for nearly 10% of all downloads in the quarter.

It seems like the hypercasual hype isn’t going to die out anytime soon.

Lexi Sydow, App Annie’s Head of Insight, said:

“Hypercasual games tend to dominate the top global charts for downloads because of their simple and accessible nature. In the third quarter of 2021, according to the App Annies Game IQ taxonomy, Hypercasual was the world’s leading genre for downloads with over 3.5 billion downloads.

“If you look at the subgenres, Hypercasual> Action, Hypercasual> Puzzle, and Hypercasual> Simulation were the top three most downloaded subgenres in Q3 2021.

“EMEA is a strong region that publishes top hypercasual titles with Supersonic, Rollic, Voodoo, Follow Circles and Azur Interactive Games as notable studios. The top 10 Hypercasual games by global downloads by EMEA HQ publishers accounted for nearly 10 percent of all hypercasual game downloads in the quarter. “

Game IQ is a vertically tailored analytics product developed by App Annie that provides insights into dimensions such as class, genre, subgenre, and tags. Games can now be analyzed by broad category class (tuning), genre, subgenre and tags (modifiers) such as IP, art style, settings, monetization mechanics and more.

For more information, register for a demo here.


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