Home / Uncategorized / Anzu adds David Cox as a strategic advisor | Pocket Gamer.biz

Anzu adds David Cox as a strategic advisor | Pocket Gamer.biz

The in-game advertising platform Anzu has hired David Cox as a strategic advisor.

Cox previously worked at Take-Two, Sony and MTV and launched games like Mortal Kombat, Tomb Raider, RockBand and GTA V in the US.

As a consultant to Anzu, he joins Jens Hilgers from Bitkraft, Whaler CMO Jaimie Gutfreund and Tubular Labs CMO Josh Schmiesing.

“It is great to have David on board at this critical stage in Anzu’s growth,” commented CEO Itamar Benedy.

“I’m looking forward to the many years of experience he will bring with him from his work in the industry, as well as his extensive knowledge of the US video game landscape.

“He will be a fantastic addition to our team of strategic advisors who will play an important role in shaping the future of Anzu and the entire in-game advertising industry, which is growing tremendously as both advertisers and developers continue to wake up.” the incredible possibilities this technology offers them. “

Anzu is adding highly visible IAB-compliant ad formats right into video games on mobile, PC, and consoles, and has just posted its in-game ads on Roblox.

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