Home / Uncategorized / Swrve gives western game makers a complete picture of their performance in China | Pocket Gamer.biz

Swrve gives western game makers a complete picture of their performance in China | Pocket Gamer.biz

Swrve, a leading customer experience platform for mobile devices, has worked with MyGamez from China to develop a customer experience engine that enables global app studios and publishers to contact customers in China.

With more than 600 million mobile gamers and app consumers and more than a third of all mobile game revenue in 2020 (according to Sensor Tower), China represents the most significant growth opportunity for both game studios and app publishers on a global scale.

The partnership between Swrve and MyGamez enables brands to connect with Chinese consumers to increase opportunities for both monetization and user retention.

Full compliance

“We are excited to expand our real-time customer experience platform and APIs to global brands with valued customers in China,” commented Lisa Cleary, CEO of Swrve.

“With Swrve, mobile game and app publishers and studios now have the ability to easily review real performance analytics on their consumers’ behavior and deliver powerful messages to reach them with experiences that are dynamically personal and tailored to the individual to measurably deepen relationships. ”

Swrve operates in full compliance with Chinese law and enables studios to display analysis, engagement, performance and optimization.

“China is systematically building a solid regulatory framework for the future of its internet-based economy, and the recently enacted new data protection law and personal data protection law make a multitude of new requirements for game and app publishers operating in the country,” said Mikael Leinonen, CEO of MyGamez.

“We are excited to be working with industry leader Swrve to enable global game and app publishers to take advantage of locally-powered Swrve customer loyalty solutions that adequately protect their Chinese players’ data.”

More information about Swrve can be found here.


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