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Nintendo partners with Christina Aguilera on the latest Switch commercial


It seems you can’t swing a Joy-Con around today (with the bracelet carefully attached, of course) without encountering a promo for the Switch. The latest to come out is from Nintendo of America, which is recruiting actress Christina Aguilera and her family for another ‘My Way’ commercial to promote the system.

It is sensibly not pretending that the singer is communicating with her family using the voice chat on the Switch Online app, but instead displays video and voice calls on her phone. There’s a bit of online co-op, single player, and local multiplayer, along with an OLED model – keep all the marketing boxes ticked!

It seems perfectly fine to us, and it helps us show a variety of family-friendly games on the system.

As always, let us know what you think in the comments section below.

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