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Square Enix addresses Marvel’s Avengers flop in its financial report

While Square Enix has recognized on numerous occasions that its Crystal Dynamics developed Marvel’s Avengers was a “disappointment” and a commercial failure, the publisher indicated in its latest financial report for the first time that it did not consider the choice of the development studio to be the right one.

To say that Crystal Dynamics is not very familiar with Games as a Service (GaaS) is an understatement. The developer is known for its single player games and participated in the Grave robbers Franchise for a significant part of its existence. Marvel’s Avengers was quite a departure from its previous work, and Square Enix believes this may be a reason the title didn’t do well.

President Yosuke Matsuda wrote:

Marvel’s Avengers was an ambitious title for us as we took up the GaaS (Games as a Service) model. We overcame a variety of unexpected difficulties in the final stage of the game’s development, including the need to switch to work from home due to the pandemic. We were able to overcome these challenges and get the game out, but unfortunately it didn’t work as well as we would have liked.

Nonetheless, the adoption of the GaaS model has highlighted issues that we are likely to face in future game development efforts, such as the need to select game designs that match the unique characteristics and tastes of our studios and development teams. Although the new challenge we have tackled with this title has led to a disappointing result, we are sure that the GaaS approach will gain in importance as gaming becomes more and more service-oriented. How we create new experiences by incorporating this trend into our game design is a key question that we will need to answer in the future.

After the fan game, Marvel’s Avengers recently paid XP boosts pulled from the in-game store.

[Source: Square Enix]

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