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Papukaya startup revealed by Supercell | Pocket Gamer.biz

Although Helsinki-based startup Papukaya raised around $ 3 million from Supercell Ventures in September 2020, it is only now talking about its vision of creating mobile games for people who play games but don’t identify as gamers.

The studio takes inspiration from books, films, social media apps, and real hobbies to create games that appeal to a wider audience.

For his first game, Papukaya explores universal themes and themes like relationships and wellbeing, and conducts market research to narrow down the target audience and build his first intellectual property.

The company was co-founded by industry veterans Drussila Hollanda (formerly Digital Chocolate, Rovio, Wooga and Supercell) and Johannes Ahvenniemi (formerly Rovio and Seriously).

Untapped potential

“The global mobile gaming player base has grown and diversified, but there is still untapped potential beyond the casual gamer demographic. Only 10% of the time spent with smartphones is spent playing games – so there is definitely room to tap into a largely unserved market, ”explains Hollanda.

“We’re looking for talented people who know what it takes to make great mobile games, but the challenge of making something that might not look like a game at all is burning.”

The studio is seeking a senior game designer and other experienced developers.

“Our industry often sees the game market as people who identify as gamers. In this way, we are turning a blind eye to the large number of non-gamers who would play games, ”added Jaakko Harlas, Supercell’s investment director.

“We cannot imagine anyone better suited to seize this opportunity than the uniquely qualified founding team of Papukaya.”

You can view Papukaya’s vacancies through its website.

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