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Murka acquires Mobile Deluxe | Pocket Gamer.biz

Murka Games has signed an agreement to acquire Mobile Deluxe, a studio specializing in solitaire games.

This acquisition will add to Murka’s presence in the casual genre on top of the company’s existing social casino titles.

Mobile Deluxe is the US-based card game developer behind the successful Solitaire Deluxe 2.

Mobile Deluxe achieved high retention with an average session duration of more than 50 minutes. The studio is excited to partner with Murka to benefit from his extensive skills and expertise in marketing and user acquisition.

Murka Games was originally only active in the social casino market. The company has diversified its portfolio to introduce a number of casual games, including Braindoku and Wordelicious, which have helped the company expand its knowledge of ad monetization.

The acquisition increased Murka’s Average Daily User (DAU) to over a million, with a significant portion now coming from the company’s casual games portfolio.

This acquisition will really accelerate Murka’s growth in the casual and skill game market

Barak David

“We believe that we can use our auto-bidding technology to help Solitaire Deluxe 2 significantly expand its user base. This acquisition will really accelerate Murka’s growth in the casual and skill game market, ”said Murka’s CEO Barak David.

In addition to the growth potential for Mobile Deluxe’s ​​games, the acquisition also provides Murka with an opportunity to enhance its cross-promotion initiatives, including the significant US presence of Solitaire Deluxe 2.

“We are excited to further strengthen Murka’s position in the casual genre as we continue to excel in the social casino space,” said David.

Murka would like to continue on its ambitious growth path, both organically and through new acquisitions.


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