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Anzu works with the developers at Roblox | Pocket Gamer.biz

The in-game ads platform Anzu.io has announced that it is now offering developers the option to run ads in Roblox.

Through the partnership, Roblox developers will be able to integrate Anzu’s blended ads that will become part of the gameplay, for example in titles.

This will provide an additional source of income for developers to further monetize their content and increase engagement rates while maintaining the gaming experience.

For example, developers can place banner ads over virtual in-game objects such as buildings or on roadside billboards.

To date, Anzu has added in-game ads to many Roblox experiences, including Work at a Pizza Place, Speed ​​Run 4, Wacky Wizards, and Fashion Famous.

Realize the Roblox vision

“Today is an important milestone in our journey to building a cross-platform advertising solution that reaches gamers no matter where they are or where they play,” said Anzu Co-Founder and CEO Itamar Benedy.

“We are thrilled with the interest and acceptance we’ve seen from both the creators of Roblox and some of the world’s leading brands and agencies, who are very excited to be part of Roblox’s vision of becoming a true metaverse representing the future of learning, “play, work, consume entertainment, try on fashion and shop, and interact with brands.

Anzu placeholder ads in Speed ​​Run 4

“This is in line with our belief that gaming is becoming a one-stop-shop where people are increasingly spending much of their digital lives.”

In the months to come, Anzu plans to bring its ad technology to another 40 experiences in Roblox.

Last month, Toya, creator of the Roblox experience Miraculous RP: Quests of Ladybug & Cat Noir, raised $ 4 million in seed money to continue Roblox’s growth and expand its hiring and partnership strategies.

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