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Weekly mobile game spend up 35% | Pocket Gamer.biz

This article is part of an on-going series of data-driven articles from PocketGamer.biz and App Annie highlighting trends in the global mobile games sector using App Annie’s Game IQ analysis.

This allows mobile game developers to break into the data and find out not only which games are performing best, but also what characteristics they have.

Despite fears of a post-pandemic crash in the global mobile game market, the latest data shows a continued surge in consumer spending on mobile games, with the third quarter of 2021 showing a 35 percent increase in weekly consumer spending compared to pre-pandemic levels.

This increase is directly related to quarterly global spending of nearly $ 23 billion.

The US and Japan were the largest consumer spending markets for both iOS and Google Play in the third quarter. Japan and Taiwan were among the biggest drivers of growth in gaming spending on both iOS and Google Play.

Much of this growth has been in emerging markets around the world, with cell phone ownership – and mobile games – growing. The increasing availability of devices in new markets and the improvement in connectivity are bringing mobile games into the hands of more and more new players around the world.

Google play

India, Brazil, and Indonesia were the largest markets by game downloads in the third quarter, with Brazil, Mexico, and the Philippines driving the largest growth in absolute downloads.

iOS

The US, China and Japan remain the largest markets for game downloads, while China, Vietnam and South Korea were the biggest drivers of growth.

After the front runners, Russia had the second highest consumer spending on Google Play in the third quarter of 2021, while Australia held the same position on iOS. With the country’s population less than one-tenth that of the United States, it shows a very engaged consumer audience willing to spend money on mobile games.

Globally, games account for 66 cents of every US dollar spent in app stores in the third quarter, accounting for 77% of consumer spend on Google Play and 60% on iOS. On iOS, consumer spending grew 10 percent year-over-year to $ 13 billion, while Google Play also grew 10 percent year-over-year to about $ 9 billion.

In terms of market share, iOS accounts for 60 percent of consumer spending in the gaming market. In terms of downloads, games made up 44 percent of all Google Play downloads, but only 29 percent of all downloads on iOS.

Game IQ is a vertically tailored analytics product developed by App Annie that provides insights into dimensions such as class, genre, subgenre, and tags. Games can now be analyzed by a broad category class (tuning), genre, subgenre and tags (modifiers) such as IP, art style, settings, monetization mechanics and more.

For more information, register for a demo here.

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