Jim Ryan, President of Sony Interactive Entertainment, has announced his hopes for the future of the PlayStation brand. In a fireplace chat with GamesIndustry.biz, Ryan explained how he hopes the brand could reach the point where “hundreds of millions of people” can enjoy PlayStation games. A hit for PlayStation Studios right now would be if a game were played by 10-20 million people.
Ryan started small by saying he hoped the PlayStation 5 console would be “Sony’s biggest, best, and most popular PlayStation of all time.” So far they seem really good on that front anyway. It reached 10 million sales faster than any previous PlayStation console. The console is the best-selling in the UK as it moved 1 million units in a shorter timeframe than the PS4. They also sold 1 million units in Japan and plan to break their record and sell at least 14.8 million units by the end of the fiscal year.
Moving forward, he would like to “see a world in which the games we develop at PlayStation can be enjoyed by tens of millions of people. Maybe hundreds of millions of people. ”While the PS5 console is currently successful, and how good the PS4 console was before that, a“ really great PlayStation hit ”will sell enough copies for 10-20 million people to play the game .
The problem, explains Ryan, is the way games work compared to other mediums like music or movies. The latter two types of media can be enjoyed on many different devices and have an “almost limitless audience”. On the other hand, PlayStation games are limited to PlayStation consoles. Ryan said:
I think some of the artwork our studios make is some of the best entertainment products made around the world. And somehow locking up the audience for the wonderful art, the wonderful entertainment that our studios do … locking up the audience for 20 or 30 million for that frustrates me. I would love to see a world where hundreds of millions of people can enjoy these games.
He doesn’t go into what that means exactly, but we’re already seeing initiatives that are pulling many PlayStation IPs off the platform. PlayStation is already working to expand its audience beyond consoles by entering the PC market. The PlayStation exclusive titles that have already made it to PC include Days gone and Horizon Zero Dawn, with Uncharted: Legacy of Thieves Collection next year to the PC. Even so, PlayStation Studios director Hermen Hulst has previously said that PC ports would never “come at the expense of building an exciting line of great console games,” and former PlayStation boss Shawn Layden says he doesn’t expect PlayStation to Publish game day and arrange to meet with PC. How PlayStation will make these dreams of “hundreds of millions of people” come true remains to be seen.[Source: Gamesindustry.biz]