Home / Uncategorized / War Transformers’ top brand integration sets new sales record from day one | Pocket Gamer.biz

War Transformers’ top brand integration sets new sales record from day one | Pocket Gamer.biz

On August 9, 2021, the highly anticipated global cross-over event of the TopWar X Transformers brand was officially started.

This collaboration was planned, executed and managed on behalf of star developer Rivergame by Yodo, Hasbro’s trusted digital licensing partner who also serves as the game’s global service platform.

The event met with great interest.

Due to the active commitment of gamers and Transformers fans, Top War broke its daily sales record on the first day of the event’s start and at the same time increased the rank of the game in the App Store.

Top War went from 55 to 29 in China, 25 to 16 in the US, and 73 to 45 in Japan.

These astonishing numbers are strong evidence of the universal appeal of the Transformers brand and its ability to really boost the monetization and success of games on a global scale!

cooperation

To make this groundbreaking event happen, Yodo1 worked around the clock to facilitate the entire process by working closely with Hasbro and Rivergame, including quoting, character design and materials monitoring through to pre and post marketing.

In particular, Yodo1 helped Rivergame combine the style and unique gameplay of Top War with the assets of the Transformers brand and create a new look that incorporated those visual elements and incorporated iconic characters such as Optimus Prime and Bumblebee.

Flagship title

As Hasbro’s partner, Yodo1 continues to bring premium developers and high-quality games to the table, of which Rivergame is a prime example.

Top War, a military simulation SLG, is Rivergame’s flagship title, and its widespread popularity put Rivergame among the top 13 Chinese game publishers by overseas sales in July 2021, according to Sensor Tower statistics. Top War was also voted the best competitive game by Google Play in 2020.

Top War’s demographic – mostly men in their thirties – overlaps perfectly with the Transformers brand in terms of user base and popularity. This made it an ideal choice for Hasbro to partner with, and Yodo1 was involved from concept to launch to ensure success.

From contract to market launch in just three months with the Yodo1 team

Projects like this between top companies can take months or even years, but in this case the launch went live a little over three months after the deal was signed.

This rapid progress was thanks to the experienced Brands In Games (BIG) team at Yodo1, whose planning, know-how and hard work made the impossible possible.

Hu Chao, CEO of Rivergame, said: “The collaboration with Yodo1 and Hasbro has produced a very satisfactory result. And Yodo1 showed real professionalism throughout the process, which made our work on a big project like this much smoother. Their market knowledge and strong execution ability enabled us to start this global collaboration quickly and effectively. “

“We focus on collaborations that have massive implications for both intellectual property (IP) owners and game developers. This collaboration between Hasbro and Rivergames Top War is a great example of that focus. We are excited about the success of this project, which paves the way for a long-term and mutually beneficial partnership between Rivergame and Hasbro, ”said Yodo1 Co-Founder and Co-CEO James LaLonde.

Is your game looking for an IP collaboration?

Yodo1 is selective with the partners selected for IP collaboration for mobile games, with rigorous selection and evaluation mechanisms to ensure that the developers we connect with IP owners are highly skilled and outstanding in their game genre .

Yodo1’s bilingual teams are in close contact with the licensor and developer throughout to ensure that the project goes smoothly and without disruption for both parties.

Going forward, Yodo1 aims to expand and continue the success with Hasbro and other global IP owners, and is working every step of the way to ensure Hasbro’s strict quality standards are met. The company’s track record of delivering constant value to all parties means that gamers around the world can continue to enjoy games that feature their favorite IP characters.

If you are a developer interested in increasing your gaming success with prestigious IPs and want to learn more about possible collaborations, contact the BIG team at Yodo1 today.

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